Melanie Herrera Melanie Herrera

Bell Tower

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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Melanie Herrera Melanie Herrera

Blooms

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Melanie Herrera Melanie Herrera

Horseshoe

Get lucky at this Marina Dive Bar. Feels like your living room with artful eye candy and great story telling. Legendary owner Barbi Tice has spruced it up yet kept all the familiarity that it is just a glowed upgraded version of itself.

2024 Chestnut St.

wateringholeshoe.jpg

In an area of town ripe with trendy folks and social media fads sits the Horseshoe, a mostly undisturbed watering hole with roots in SF history. Sitting on Chestnut St since 1934, this old school tavern still has several horseshoes that were laid into the floor with the rest of the tile. Once a trail up to the horse betting bookie operation upstairs, they now lead people to a fine cocktail or cold beer.

Long time favorite SF bartender Gary Locke, has been tending bar at “the Shoe” for well over a decade. He shows me the beautiful murals that have been painted above the bar during covid. They show Frida Kahlo kissing a monkey down the bar from Salvador Dali or another panel has Nat King Cole chatting up Bonnie Raitt. Then are fun, beautiful, intriguing and reminiscent of the ceiling at Philosophers Club over in West Portal. Gary tells me that it is indeed the same talented local artist, Debbie Sullivan.

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